My second Kindle book: Opposing Forces: How online reputation management can work for fame or shame is now available from Amazon Kindle store.

The Opposing Forces

Online reputation management refers to everything that can bring fame or shame to any organization, product or individual on the internet.

Since the advent of the internet, reputation management has exploded into a multibillion (yes, with a “b”) industry that brings people and businesses out of obscurity and can equally plunge others into the pits of online infamy. The powers that control online reputation are often mutually exclusive as positive reputation management directly opposes negative reputation management and usually the one with the most resources wins.

Through this book’s pages I explore all levels of online reputation management; from multinational corporations to your local pub, every business’s online reputation can be altered with rep management. I also focus on personal reputation management and how malicious individuals can ruin a person’s social and personal lives by defaming them online.

“Opposing Forces: How online reputation management can work for fame or shame” cuts through a lot of misinformation that surrounds online reputation management today. Many reputation management firms, specialists and so-called gurus thrive in providing false and misleading information to further their own financial and online reputation goals; this book attempts to cut through all that and provide the reader with a clear picture of what online reputation management is really all about.